Why page speed is a conversion metric, not just SEO
Every extra second of load time measurably drops conversion rate — here's the data and how to fix it.
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What we're learning from real client campaigns — written for founders and marketers, not other SEOs.
Every extra second of load time measurably drops conversion rate — here's the data and how to fix it.
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Why scattered blog posts underperform, and how a pillar-and-cluster structure compounds your rankings.
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Why return-on-ad-spend hides losers, and the simple margin-based metric we use instead.
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Heatmap data from 40 client sites on which sections visitors actually read — and which they skip.
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Google Business Profile, reviews, citations, and the on-page basics — in the order that moves rankings fastest.
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Rankings, sessions, conversions, cost, revenue. Everything else is commentary — here's how to read them together.
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