SEO Case Study
A technical rebuild, a keyword strategy aimed at buying intent, and a content engine — without increasing ad spend.
The Engagement
Northwind's 4,000-SKU store was invisible past page three. Duplicate category pages, 6-second load times, and thin product copy meant paid ads were carrying the entire revenue line.
We consolidated 1,200 duplicate URLs, rebuilt category templates around Core Web Vitals, and mapped every product line to the buying-intent keywords competitors ignored.
Organic sessions grew 180% in nine months, organic revenue 2.6x'd, and 64 commercial keywords now rank on page one — so paid spend could be cut by a third.
"Organic traffic doubled in four months and our ad spend actually went down because we were finally ranking for the right keywords. The monthly reports made it easy to defend the budget internally."
We'll review your site and send back a prioritized, no-obligation growth plan within 2 business days.
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