PPC Case Study
A full account rebuild around purchase intent — not products — cut wasted spend and let the winning campaigns scale.
The Engagement
Vertex Retail's account was structured by product catalog, running almost entirely on broad match with no negative keyword hygiene — burning budget on searches that were never going to convert.
We rebuilt the account around purchase intent instead of catalog structure, ran a full negative-keyword sweep, and layered in dayparting and bid strategy tuned to each stage of the funnel.
ROAS tripled within the first two months, cost per acquisition dropped 28%, and the team finally had the data to know exactly which campaigns deserved more budget.
"The paid ads restructure paid for itself in the first month. ROAS tripled and we finally know which campaigns to scale."
We'll review your site and send back a prioritized, no-obligation growth plan within 2 business days.
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