Web Design Case Study
A rebuilt information architecture and a two-step signup flow turned a confusing marketing site into the SaaS team's best-performing channel.
The Engagement
Brightfield's marketing site had grown feature-by-feature for three years. Navigation buried the product, the signup flow took six steps, and the mobile experience was effectively broken.
We rebuilt the information architecture around the three jobs buyers actually hire the product for, cut signup to two steps, and shipped a component system so their own team could iterate faster after launch.
Trial signups grew 2.4x, bounce rate dropped 41%, and pages now load in under two seconds on mobile — with a design system in place for every page they ship afterward.
"They rebuilt our site and handled SEO in one engagement — no more back-and-forth between a designer and an agency."
We'll review your site and send back a prioritized, no-obligation growth plan within 2 business days.
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